In the year 1887, Mr. Low took a trip abroad. At that time, souvenir spoons were being introduced in European cities. Their novelty and popularity gave Mr. Low the idea of making a witch spoon as a souvenir of Salem and the witchcraft delusion. Upon his return to Massachusetts, his son, Seth F. Low, worked out the idea and designed the first witch spoon around 1891. It became popular immediately. 

After taking the recommendation of a prominent advertising man, Mr. Daniel Low advertised the spoon in a national magazine. Orders came pouring in from all parts of the United States. This gave him a new Idea.

It seemed to Mr. Low that there was a large number of people who found it difficult to get to a reliable and well-stocked jewelry store. With this in mind, he issued a catalog in 1893—the first Daniel Low Year Book—giving his son charge of creating the catalog and directing its distribution. It was a success from the start. Daniel Low’s mail-order business was filling a genuine need. 

Since then, the Daniel Low Year Book has come to be a national institution. Hundreds of thousands of people in all parts of the country, and indeed the world, have come to depend upon it to solve their gift problems and to shop for themselves.

In 1911, Seth Low took over the company after his father passed away from a heart attack. Years later, Florence Low (Seth’s widow) operated the store in her husband’s place until 1955, when William Follet purchased the company. Follet would run Daniel Low until it closed in 1995. 

In 2022 the Daniel Low brand has been revamped while keeping with the meticulous craftmanship and quality; and even using some of the original suppliers.